Would you rather have a …

photo or

a presence?

Would you rather have a …

photo or

a presence?

We’ve done the generic


We Choose Presence

every. time.

Forget the stiff chin-tilts and “professional” poses that look like everyone else on LinkedIn.

Your brand deserves more than a template. We capture who you are — the way you think, lead, create, and connect.

Every expression, gesture, and spark of confidence becomes part of a story that actually represents you… not a version of you someone told you to be.

We’re based in Onalaska and create bold, modern, high-end headshots and personal branding portraits around La Crosse, WI that elevate how the world sees you.

Personal Branding at Charmant Hotel by Photographer Jeff Wiswell of J.L. Wiswell Photography

create.
LEAD.
inspire.

We Choose Presence

every. time.

Forget the stiff chin-tilts and “professional” poses that look like everyone else on LinkedIn.

Your brand deserves more than a template. We capture who you are — the way you think, lead, create, and connect.

Every expression, gesture, and spark of confidence becomes part of a story that actually represents you… not a version of you someone told you to be.

Personal Branding at Charmant Hotel by Photographer Jeff Wiswell of J.L. Wiswell Photography

We’re based in Onalaska and create bold, modern, high-end headshots and personal branding portraits around La Crosse, WI that elevate how the world sees you.

COACH.
LEAD.
Mentor.

Kristen P

We can’t stop looking at these pictures!

Think About Your Last Headshot

  • Is it working?
  • Do you love it?
  • Do you look like a leader or someone with an iPhone?
  • Getting ghosted via email?
  • Do you deserve better (hint: youdo)
  • Most importantly, is it you?

Think About Your Last Headshot

  • Is it working?
  • Do you love it?
  • Do you look like a leader or someone with an iPhone?
  • Getting ghosted via email?
  • Do you deserve better (hint: youdo)
  • Most importantly, is it you?

your photo is your elevator pitch online


Why Your image matters

Your headshot is more than a photo. It’s the face of your brand. When you run your own business, especially as a creative or professional, people want to connect a face with the voice.  

The right headshot — or personal-brand portrait — can work everywhere: from your website banner to social profiles, from marketing materials to speaking engagement promos.  

It sets the tone. Are you going for approachable and friendly? Clean and professional? Creative and edgy? Your photos tell people what to expect before you even meet.

Welcome Friend

We’re Jeff & Alisha

Team Wiswell

We live in Onalaska and have been a team since we first met at the Mayo Clinic in Rochester, MN where I trained to become an emergency physician and Alisha was a respiratory therapist.

At point point, we’ve visited 18 countries between us (many several times), had 3 kids aged 3 and under, renovated 3 houses in 4 years, had 2 dogs, 2 cats, rescued 1 baby squirrel, and survived through an Army deployment.

Headshots & personal branding


What We Offer 

Clean, crisp headshots for LinkedIn, websites, speaker bios, etc.

Branding portraits: full-body or environment shots that show you doing what you do — ideal for websites, social media, or marketing.

Options for both “hero image” style (wide/landscape for banners) and tight headshots (for profiles or avatars).  

Guidance on outfits, colors, and composition — we’ll think about your brand’s mood and aesthetic so the photos actually reflect you and what you do.  

Headshots & personal branding


What We Offer 

Clean, crisp headshots for LinkedIn, websites, speaker bios, etc.

Branding portraits: full-body or environment shots that show you doing what you do — ideal for websites, social media, or marketing.

Options for both “hero image” style (wide/landscape for banners) and tight headshots (for profiles or avatars).  

Guidance on outfits, colors, and composition — we’ll think about your brand’s mood and aesthetic so the photos actually reflect you and what you do.  

The Process

1st

STEP

Book a call

So we can figure out where you’re headed — and how your visuals can help you get there.

We talk about your brand, your goals, your audience, and the kind of presence you want to project. Whether you’re leveling up your LinkedIn, redesigning your website, or building a full personal brand library, this is where the vision begins.

2nd

STEP

The portrait experience

Effortless. Confident. Modern.

We know what it feels like to be photographed — especially when you’re used to being the expert, not the one in front of the lens. That’s why we focus on comfort first. When you feel natural and grounded, the images become undeniable.


From clean headshots to environmental portraits, we create a range that gives your brand depth and flexibility.

3rd

STEP

Same Day Reveal

The experience is empowering.
But the selection? That’s transformative.

Right after your session, you see your images in our private theater. Together, we curate the portraits that best represent your brand — the ones that feel sharp, intentional, and unmistakably you.


Then we guide you through crops, color palettes, and usage options so every image has a purpose.

4th

STEP

The Delivery

Your brand doesn’t end at the selection —
it’s just getting started.

We finalize and prepare every file for the platforms that matter most: website banners, LinkedIn, speaking bios, podcast graphics, press features, and more. Everything is optimized and perfectly delivered.


You don’t lift a finger — we handle every detail so you can show up with confidence everywhere your name appears.

We’re here to help

You’ve got questions

Because your brand is more than a logo or a tagline — you are the face people trust.

A strong headshot or branding portrait communicates confidence, clarity, and professionalism long before someone reads a word about you. Whether you’re a leader, entrepreneur, creative, or clinician, the right images elevate your presence across every platform.

And honestly? No one wants another stiff, outdated corporate headshot.
We capture the version of you that feels authentic, sharp, and undeniably credible.

Absolutely.

We photograph classic headshots and modern lifestyle branding images — everything from clean, simple portraits to environmental shots that show what you do and how you work.

Most clients walk away with a versatile set they can use everywhere: website banners, LinkedIn, marketing, speaking events, and more.

Typically 3–6 weeks is ideal for personal branding sessions.

If you need something sooner — like updated headshots for a conference, promotion, website launch, or media request — just reach out. We can usually accommodate those within 24-48 hours.

At your Same Day Reveal, you’ll review and select the images you love.
Then we individually edit them and prepare each file in the exact formats you need — web, print, LinkedIn, banners, speaker bios, and more.

Your final images are delivered in a clean, private online gallery for easy access and download.

Headshot sessions last about 30 min. Personal branding sessions are usually on location and last 2-4 hours, depending on how many looks or locations you’d like.

We keep things relaxed and collaborative — gentle direction, natural expression, and a focus on making you feel comfortable so the images look genuine.

No stiff posing. No awkward angles. Just a confident, polished version of you.

Absolutely!

This Is Where It Starts
The $300 session fee reserves your date and applies in full toward your artwork. Most clients invest $1,500 or more.
Please fill in the form above and I will get back to you as soon as I can.