La Crosse, WI
We help families see the extraordinary in the everyday — bold, real, and impossible to forget.
You’ve seen the lineup in front of the barn door. So has everyone who’ll see yours.
You’re worried the kids won’t smile.
We stopped chasing the perfect smile years ago. The pride they take in breaking the rules is the picture.
Being on the other side
Awkward — even for us.
You don’t have to know how to pose or what to do with your hands—we’ve got you.
We’re guilty of the chaos too
Getting ready for family photos can feel like controlled chaos. We’ve spent days running around trying to get everything right — though Alisha handled most of it.
The practical answers
Wear, when, and smiling.
What to wear+
Aim for classic. Avoid big logos that will date the photo. Stay away from baggy clothes — pick the slimmer article. Think bold: you’re the scene, not the background. Coordinate colors without matching outfits.
Best time of day?+
A photograph needs two ingredients: light and time. Of the two, the element we can control the most is time. Ideal: morning or evening — midday creates harsh and unflattering shadows.
What if the kids don’t smile?+
A valid concern, but trust me, it’s the unposed moments you’ll look back on the most. What I really love is the raw stuff — the laughs, the little tantrums, the mischief.
Best time of day
Two ingredients: light and time. We control time.
Ideal: morning or evening — midday creates harsh and unflattering shadows.
Sleepy and hungry kids are generally unhappy.
Prioritize nap time and plan for an early meal — candy and fruit snacks can be a “get out of jail free” card.
Give yourself extra time — don’t neglect you.
Dressing kids is a lot of work while you’re also trying to look your best. Leave a comfortable cushion so you can enjoy it.
Show how your family really lives.
Staring at a lens isn’t normal, especially for kids. Let them be kids — run, jump, go crazy. Let’s embrace their sense of wonder.
What happens next
The Planning Call → The Session → The Theater Reveal → The Wall Art Design.
How it actually looks
Your family, on an ordinary morning, looking exactly like themselves.
Get in touch
Tell us about your crew.
The version of your family worth keeping, in the room you live in.
Jeff reads every inquiry himself and gets back to you as soon as he can — sometimes minutes, sometimes the next day, depending on the ER.
The $300 session fee reserves your date, covers your planning call, the session and your theater reveal — and applies in full toward your artwork; most clients invest $1,500 or more.
If you are not genuinely obsessed with your images, the session fee comes back.
CHECK AVAILABILITY
You’re worried the kids won’t smile.
We stopped chasing the perfect smile years ago. The pride they take in breaking the rules is the picture.
CHECK AVAILABILITYBeing on the other side
Awkward — even for us.
Being on the other side of the lens is awkward—even for us. We get it. But that’s why we care so much about making the experience feel relaxed and real, not stiff or staged. You don’t have to know how to pose or what to do with your hands—we’ve got you.
We’re guilty of the chaos too
Getting ready for family photos can feel like controlled chaos. We’ve spent days running around trying to get everything right — though Alisha handled most of it.
The practical answers
What to wear, when to go, and what if they won’t smile.
What to wear
Aim for classic. Think classical elegance. Avoid anything with big logos that will obviously date the photo. Sometimes a great accessory like a scarf can make all the difference.
Stay away from baggy clothes. If you have to decide between too big or too small, pick the slimmer article of clothing. Baggy clothes feel nice but can be unflattering in photos — in short, they make you look much bigger than you actually are.
Think bold. You want to separate yourselves from your surroundings rather than blend in. You’re the scene. Layer outfits and accessories to account for temperature differences.
Coordinate your colors but stay away from the exact same outfits. One strategy is to coordinate the same color shirt for one child with the pants of another. Combining patterns and solids can also be appealing.
Best time of day?
A photograph needs two ingredients: light and time. Of the two, the element we can control the most is time. Ideal: morning or evening — midday creates harsh and unflattering shadows.
What if the kids don’t smile at the camera?
A valid concern, but trust me, it’s the unposed moments you’ll look back on the most.
We used to go all out trying to get the perfect smile, but it always felt a bit fake. We can do those types of family photos, but what we really love is the raw stuff — the laughs, the little tantrums, the mischief, and the pride they take in breaking the rules.
Keys to success
Three things you can do before the session.
Sleepy and hungry kids are generally unhappy.
You probably already know this from the first day of parenting, but it’s easy to forget when planning for a photoshoot. Prioritize nap time and plan for an early meal — candy and fruit snacks can be a “get out of jail free” card.
Give yourself extra time to get ready — don’t neglect you in the process.
Dressing kids is a lot of work, especially while you’re also trying to look your best. Leave a comfortable cushion so you can enjoy the experience rather than feeling flustered.
Let’s show how you and your family really live, for the best photos.
Staring at a camera lens isn’t a normal thing to do, especially for kids. Let them be kids — run, jump, go crazy. Let’s embrace their sense of wonder.
What happens next
The Planning Call → The Session → The Theater Reveal → The Wall Art Design.
Tell us about your crew. We’ll plan the rest with you.
The version of your family worth keeping, in the room you live in.
The $300 session fee reserves your date, covers your planning call, the session and your theater reveal — and applies in full toward your artwork; most clients invest $1,500 or more.
If you are not genuinely obsessed with your images, the session fee comes back.
CHECK AVAILABILITY